Product Innovations for a Sustainable Future

Leading the way in consumer products, our consultancy excels in cosmetics and personal care, driving sustainable innovation and establishing standout brand identities.

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Birnur Aral, PhD, MEng, BS, CPA in Sustainability

Your Ask

How can your brand stand out in the crowded marketplace and secure an authentic and lasting presence?
How do you improve on the sustainability attributes of your product in a meaningful and credible way and avoid greenwashing?
What's the best way to enhance your product's appeal and quality through effective testing and messaging?
How can you increase your brand's visibility and recognition through strategic media exposure and industry awards?
How can your operations align with global sustainability goals and transparently report your progress and achievements?
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Our Work

Product Development

We excel in carving distinct market niches for our clients amidst a competitive landscape. We focus on enhancing your product portfolio's return on investment and market standing by critically assessing and optimizing your offerings.
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Sustainability Strategy

We develop a customized strategy centered on identifying actionable steps that align your brand with global sustainability objectives while reducing the environmental impacts of your product offerings through a life cycle approach, particularly in formula and packaging design.
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Brand Recognition

We are dedicated to elevating brands that meet our mark of excellence through strategic media exposure and industry accolades.
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Here's what our amazing colleagues say about us:

Birnur brings scientific expertise, a healthy dose of skepticism, and an unmistakable passion for sustainability to her work with cosmetic and personal care brands
Deanna Utroske
Public Speaker | Consultant | Editor | Columnist, DeannaUtroske.com
Birnur Aral is an icon of the beauty industry. I had the distinct honor of working with her at Good Housekeeping where I served as Executive Editor for nearly 8 years. Birnur is that rare combination of brilliance and accessibility. She is a top scientist who has her finger on the pulse of the beauty industry and the latest research, but she is also able to translate that vast knowledge into news the average person can use. I can't wait for our paths to cross again!
Meaghan Murphy
Author, Fully Charged Life | Host, My Perfect Day |Editor in Chief, Woman’s Day
When we launched Sweet Chemistry skincare, Birnur was one of the first people to understand our technology and was able to help us articulate it in a way that would be understandable to our target market.  She also gave us much needed insight into the world of product awards and the best strategy on how to maximize media coverage.  Most of all, she encouraged us with her beautiful bright energy at the very beginning when we needed it most.
Alec Batis
CEO & Co-Founder, Sweet Chemistry
I was fortunate enough to work with and learn from Birnur for almost a decade in the Good Housekeeping Institute Beauty Lab. She is an unbelievable wealth of scientific knowledge in the beauty, consumer products, and sustainability spaces. Birnur’s high standard of rigor brought the Beauty Lab’s testing and content to the next level, and she spearheaded many deeply impactful initiatives. Birnur is incredibly well-respected and truly a force in the industry!
April Franzino
Beauty Director: Good Housekeeping, Woman’s Day, Prevention
I have had the immense pleasure of knowing Birnur for over 16 years. Throughout our collaboration, her in-depth knowledge and expertise in skincare have been nothing short of exceptional. Birnur possesses a profound understanding of skincare science, consistently applying this to innovate and educate in our field. Her dedication and insight have been invaluable to our team, making her a true asset. Anyone seeking expertise in skincare would be fortunate to benefit from Birnur's extensive experience and thoughtful guidance.
Dr. Steven Q. Wang, MD
Dermatologist, Scientist & Entrepreneur
Dr. Birnur Aral's exceptional dedication and innovative approach to sustainability in the beauty industry have not only set new standards but also inspired many, including myself. Her expertise spans scientific research and beauty industry applications, and she brings integrity, creativity, and an unwavering drive to make the beauty world a better place. With her cutting-edge knowledge in sustainability, beauty branding, and market guidance, any brand she collaborates with is uniquely positioned for success and market leadership. I highly recommend partnering with her for anyone looking to elevate their brand and lead in sustainability within the beauty sector. Dr. Birnur is not just a leader; she is a visionary whose impact resonates deeply across our industry.
Dr. Ebru Karpuzoglu
Molecular Medicine & Immunology
University of Georgia